Borgata won't rest on its laurels - 2004-01-05
The slot machines at Borgata Hotel Casino & Spa don't take coins. And if that's not good enough, they have footrests built in, for comfort's sake.

The parking lot has speed ramps that serve each floor, an improvement over the dizzying mazes tackled by drivers at other casinos.

In the hotel rooms, shower stalls are built for two people. No Gideon Bibles are in the nightstands; the casino's owners felt placing them there would be discriminatory towards other religions.

Subtle though they are, the differences are paying off: six months after opening, it has hit the jackpot with Atlantic City regulars, cut deeply into its competitors' businesses and added some cachet to a gambling mecca never considered especially hip.
Read the full story at Newark Star Ledger

Tribe Runs Ads Touting Bingo Hall Expansion - 2004-01-05
The Ho-Chunk Nation will spend almost $140,000 in advertising on Madison television stations to try to persuade voters to support the conversion of a bingo hall into a casino city.

The commercials will start Jan. 26 and run through Feb. 17, the day of the referendum in which the public will vote on whether the bingo hall should become a casino. The Coalition for the Fair Indian Gaming and Revenue Sharing Agreements bought approximately 500 30-second commercials on three Madison TV stations.

Coalition spokeswoman Lisa Pugh wouldn't confirm the advertising purchases, but told that a comprehensive public relations and advertising program is planned.
Read the full story at GamblingMagazine.com