Borgata Won't Rest On Its Laurels - 2004-01-06
The slot machines at Borgata Hotel Casino & Spa don't take coins. Not only that, they have footrests built in, for extra comfort. The parking lot has speed ramps that serve each floor, an improvement
over the dizzying mazes tackled by drivers at other casinos.
In the hotel rooms, shower stalls are built for two people. No Gideon Bibles are in the nightstands; the casino's owners felt placing them there would promote Christianity over other religions.
Subtle though they are, the differences are paying off: six months after opening, it has hit the jackpot with Atlantic City regulars, cut deeply into its competitors' businesses and added some cachet to a gambling mecca never considered especially hip.
Read the full story at GamblingMagazine.com