Harrah’s to launch women’s gambling site from UK - 2004-02-10
Harrah's, the US casino giant, is to introduce its first internet gambling site, but with a fresh twist.
It’s avoiding traditional casino games and is targeting 35-48-year-old women as their key demographic. Also new is a subscription model for the games, which allows punters to win prizes even when they're not playing.
The games will be skill-based, rather than casino games. Users will pay subscription fee between £10 and £56 per month for unlimited access to the site. There is a fixed pool of prize money which must be given away each month, with a top prize of £150,000 on the main Wingo game, which is based on Bingo.
Read the full story at Online Casino News