Foxwoods, Mohegan Sun Seek New Ideas For Advertising - 2004-02-09
Now that hordes of customers have experienced
“The Wonder of It All” at Foxwoods Resort Casino, and masses have accepted Mohegan Sun's invitation to “Come Play,” both of Connecticut's casino operators are seeking advertising agencies to take their brand images a step further.
The two casinos are reviewing ad agencies and expect to name the winning bidders by spring. Foxwoods is looking to replace Trahan, Burden & Charles, the Baltimore firm that currently handles the creative portion of the casino's advertising program. Mohegan Sun is reviewing seven firms, including current advertiser Cliff Freeman & Partners of New York, for creative services and media planning. Both casinos spend approximately $25 million a year on advertising.
Read the full story at GamblingMagazine.com