The Game of eMarketing - 2004-03-12
Ready? The next major thing in casino marketing is... email.
Last month, I got an email ad from Harrah's St. Louis. Just print out the email, I was instructed, be among the first 2,000 to show up on March 4 (a Thursday) between 8:00 a.m. and 8:00 p.m...
Now, I'll confess, I was cautious. Just a couple of months prior, I drove by Harrah's Tunica close to Memphis, where a billboard revealed the casino was giving away free six-packs of Coke (NYSE: KO) to guests checking in at the hotel.
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