Kaplan, Kirshenbaum Succeed in Conn. Casinos - 2004-04-02
Foxwoods Casino & Resort and Mohegan Sun each made agency rulings on Friday, tapping The Kaplan Thaler Group and Kirshenbaum Bond + Partners for their respective ad accounts. Each casino intends to spend an estimated $25 million on ads this year.
The Mohegan Sun assignment features strategic and creative development, media planning and oversight of media buying partners for the Uncasville, Conn., casino.
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